Fashion knows what you bought. We know what you own.
What gets worn, what works together, what is waiting for another chance and what is genuinely missing. Each collaboration begins with what would be useful to the person getting dressed.
What gets worn, what works together, what is waiting for another chance and what is genuinely missing.
Find your place in the journey
Brands and retailers
Affiliate partners
Circularity and resale
Research and innovation
A product with a reason to be there.
Explore how a selected product could suit an occasion, fill a genuine gap or work with pieces someone already owns. We can begin with one product discovery idea.
Explore brand partnershipsRelevant pieces, when the wardrobe cannot answer alone.
The intended audience, the value we hope to bring and the practical requirements of the WATOWEAR shop.
See the WATOWEAR shopA new future for a piece.
Wear it differently, repair it, pass it on or sell it. We welcome resale platforms, repair services, donation organisations and others working on the next life of clothes.
Talk circularityBetter questions about how people dress.
Responsible questions about personal style, behaviour and technology, with researchers, schools, innovation programmes and companies.
Share a research ideaThe wardrobe holds context a transaction alone cannot give.
Discuss a partnership