Press and media
From styling experience to wardrobe intelligence.
For 18 years, Chloé Sasaa styled real people. Again and again, the right answer began with understanding the person. WATOWEAR brings that human judgment into a mobile styling experience, informed by the clothes someone already owns.
What changes when fashion technology understands a person before it recommends the next piece?
Stories worth exploring
01How Chloé’s styling experience is shaping a more personal approach to AI and getting dressed.
02What the clothes people already own reveal about what they wear, overlook and genuinely need.
03How better wardrobe guidance connects personal style, thoughtful purchases and longer use of clothes.
WATOWEAR in brief
FounderChloé Sasaa, 18 years of styling experience
CompanyWATOWEAR, founded in France
ProductA mobile styling app, informed by the wardrobe someone already owns
First marketFrance · in French and English
Company description
WATOWEAR is a French fashion technology company founded by stylist Chloé Sasaa. Drawing on 18 years of experience dressing real people, the company is developing a mobile styling experience that begins with the individual and the clothes they already own. Its ambition is to make getting dressed more personal and new choices more considered.
For your story
Interviews, the WATOWEAR logo and selected images approved for editorial use. Tell us your topic, deadline and what you need.
From styling experience to wardrobe intelligence.
For 18 years, Chloé Sasaa styled real people. Again and again, the right answer began with understanding the person. WATOWEAR brings that human judgment into a mobile styling experience, informed by the clothes someone already owns.
What changes when fashion technology understands a person before it recommends the next piece?
Stories worth exploring
01How Chloé’s styling experience is shaping a more personal approach to AI and getting dressed.
02What the clothes people already own reveal about what they wear, overlook and genuinely need.
03How better wardrobe guidance connects personal style, thoughtful purchases and longer use of clothes.
WATOWEAR in brief
FounderChloé Sasaa, 18 years of styling experience
CompanyWATOWEAR, founded in France
ProductA mobile styling app, informed by the wardrobe someone already owns
First marketFrance · in French and English
Company description
WATOWEAR is a French fashion technology company founded by stylist Chloé Sasaa. Drawing on 18 years of experience dressing real people, the company is developing a mobile styling experience that begins with the individual and the clothes they already own. Its ambition is to make getting dressed more personal and new choices more considered.
For your story
Interviews, the WATOWEAR logo and selected images approved for editorial use. Tell us your topic, deadline and what you need.
Contact the press team