Some are still waiting for their moment.

A piece you don’t wear isn’t a mistake. Often it just needs another partner, another season, or a day that suits it. Bring it to the front, and it may surprise you.

Not forgotten. Just waiting to be seen.

50%+

of the clothes in French wardrobes go unused

France · ADEME and ObSoCo, 2025

120 million

new pieces sitting unworn in French wardrobes

France · ADEME and ObSoCo, 2025

30%

of a wardrobe not worn for at least a year

UK · WRAP, 2012